Business Blogging Resources For The Little Business That Could

Measuring the state of business blogging can be tricky. Statistics are contradictory and change almost by the day because of the exponentially rapid growth of the blog as a medium (not to mention its newness).

A recent Pew Internet research poll the amount of businesses using blogs to be in the neighborhood of 7% (a research poll conducted by American Express last month suggested a similar percentage). Meanwhile, another poll by Guidewire Group suggests 89% of companies are either blogging now or plan to in the near future. Despite these wildly differing figures, the point of agreement is that business blogging is growing. The pace seems to be the heart of the dispute.

There are about 175,000 blogs being created each day (or about two per second), but don’t let that figure frighten you: the business share is a drop in the bucket. Experts put the number of active business blogs in the U.S. today at about 5,000, with half of them being less than a year old and only 10% older than three years. Many new business blogs, like all blogs, are abandoned after a few months, and only about 39% of total blogs are in English language (Japanese is top). What all of this says is that blogging is becoming a global norm but is still very much open to newcomers.

Trends vary by company size, with smaller companies tending to make more use of business blogging, while larger companies maintain a healthy share. About 55% of all business blogs are started by companies with fewer than 100 employees while around 15% account for companies with 1,000 or more employees. However, of the largest 500 companies in the United States, 40% utilize blogs in their comprehensive strategy.

Outside the unruly statistics, what is actually successful in the world of business blogging itself is a little clearer. Virtually all research and opinion on the subject points to a handful of critical factors, including:

A writing style that is able to both connect on a personal level and be entertaining. This includes knowing your customer and establishing a significant relationship in the blog medium.
The company’s willingness to be engaged in an honest marketplace dialogue with its clientele (the source of the infinitely precious credibility of any blog).
The individual blog writer’s time given to the blog itself, for relevant research, thought, responding to posts from readers, and the overall construction of quality work and frequent updates.
Of course, individual companies in their unique industries face their own quirks and demands. For example, depending on the situation or industry, your business may want to focus most carefully on the tone and style of the writer. Companies with reputations they’d like to salve or improve (oil companies, for example) may find particular interest in the transparency aspect of blogging. While in a fast-paced industry (such as technology or media), a company blog might need to weigh its time devoted to updating material for the blog more carefully. Many businesses begin blogging with clear goals in the onset, or even test a blog internally before developing an external blog. Some businesses also run more than one blog. General Motors, for example, runs an entertainment blog (Fastlane) and information blog (FYI) combo that has been very successful.

The General Motors blogs is a great example of successful business blogging in its maturity. Both are easy to navigate and subscribe to, are succinctly written, and utilize costumer-generated material, including photos and video. There are also many links (not only to GM but other auto sites and even other blogs), so the reader gets a real sense genuine dialogue and openness. A look at the high volume of comments and responses in the Fastlane blog shows that successful blogs are both social and relevant.

In the world of blogs, there is still disagreement on who should be writing the business blog. In the case of Fastlane, it’s Vice Chairman Bob Lutz. For some companies, however, the pitfalls might outweigh the privileges of having an executive doing the blogging. The voice of the boss does not always come out well in a blog. Also, an executive might be unlikely to continue blogging for long due to a simple lack of time. This is the situation for about half of all blogs that are created: after three months, the entries stop and the blog is essentially dead. For this reason, typically the most successful business blogs are run by the employees rather than the CEOs. Therefore, it might make more sense for your business if the employees conduct blogging because they generally have the energy and detailed insight (and voice) to make a more readable blog because to the peers of the readers, and thus legitimate.

Legitimacy has proven to be of central importance to any success in business or market blogging. A few years back, Dr. Pepper attempted to overstep this in the marketing of their now infamous new product, Raging Cow (a flavored milk drink). The company hired teenagers to try the drink and blog about it after being coached. Dr. Pepper’s efforts were received with viciousness and even boycotts for trying to infiltrate the “integrity” of the blogosphere with marketing through coached customers and “hip-ness.” The whole thing went sour and Raging Cow went unreleased. Moreover, many of us are looking at the fate of “Pay-Per-Post” and its legitimacy in the near future.

Another drink company, Jones Soda, offers a much different and more successful model of blog legitimacy and customer outreach. A visit to the blog gives more the impression of a teen hangout than a business. The blog, in fact, acts as a hub for numerous customer blogs. There is all of the usual business-related material present: an online store, a product locator, and message boards (with posts reaching into the thousands). But the people at Jones very obviously know their customers well and have developed a highly successful blog counterpart to their business by loosening the reigns and putting the clientle completely in charge. Terrifying as this might be to some executives, it seems to have worked brilliantly for Jones.

In summary, business blogging can be best looked upon in its infancy even though the sheer statistics of blogs appearing everyday appear to be high. Businesses that whish to enter the blogospere should do so cautiously unless they have a strategy that meets several of the requirements above. However when executed carefully, a business blog can be a great source of customer intimacy, relationship building, and an extension of your business’s brand.

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Slick Socials Will Help You Boost Your Instagram Profile

Slick Socials is offering the most effective way to get instant followers for Instagram and for the best prices on the market.
One way or the other, social networking websites are playing a genuinely major role in our day to day living – that much is absolutely certain. And, of course, in case that you are running a business or perhaps are simply interested in making the most from your very own personal needs and requirements, odds are, you are going to need to make the most from social networks, such as Instagram, and within the very least amount of time possible indeed.

With that said, there are plenty of ways to really get video views Instagram, but, odds are, you are going to be off looking for the most efficient ones out there. Well, if that is so and you are hence subsequently already browsing the World Wide Web, trying to figure out which is the ideal option namely for you, it would be wise to check out Slick Socials and to make the most from the best instagram auto like within the very least amount of time possible. That is right – regardless of how many followers, likes and views you may well need, do not hesitate to check out the Slick Socials and you are going to get all of the boosts you will need quickly, effectively as well as for the most budget-friendly prices out there. The best thing about it is the fact that you are going to get genuine followers as well as genuine likes from real people, which is a huge advantage and will not get you banned in any way, so this is something that you will want to go with indeed.

Unlike many other options that are just as readily available on the market these days, you are going to be pleasantly surprised with the prices and just how quickly those likes, views and followers will be delivered to you as well, which is a huge benefit indeed and one that will allow you to boost your business as well as your popularity within the very least amount of time possible.

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Online Data Entry Job From Home

Data Entry is the process of entering information in to a data file stored in the hard drive of a computer. Data entry must be done as per the rule & requirement of the used software program. Online data entry job is an essential segment of a free work at home job opportunity. There is a huge market for online data entry; still supply is not up to the mark. Hence there is enough room in this arena to work for an individual to work from home as an online data entry operator. Though the scope in traditional data entry still remains in the present industry, online data entry is certainly the leader now, with the present Internet boom around the world. Now, online data entry has achieved a new dimension with ever increasing popularity of Internet. You only need a computer with particular software installed on it to start your venture. As it is a 100% online job, your computer must be connected to the Internet through out the work process. Many companies offer you to type their advertisements in some specific places on the web, and you will be paid when someone clicks on those Advertisements to purchase the product or service provided by those companies. At the same time, some data entry jobs require extensive search on the web to find desired information on a given topic. Then all of the searched data needs to be placed in a file of specific format. For both types of work, an individual must be Internet savvy. Accuracy and speed are other important qualities for a people working in data entry project.

best data entry company in India But, in the present industry, there are lots of scam companies in data entry field. Many companies offer fake promises to people and ask money as upfront before starting work. But, in most cases people never gets anything in return. So, you should not waste your hard-earned money in to any data entry project immediately. You need to do a bit of research work to get some information about the company, before joining. So, it is always recommended to contact company before signing up with it. You always expect a response from a genuine company if contacted. A quality company always offers you training material with required software. best data entry company in the world One has to be logical enough to pick up the real opportunity amongst many scams. You should not believe in any kind of hype or gimmick, and always consider things from a realistic mindset to choose the best offer. If you are hardworking and intelligent and extremely Internet savvy, a free work at home data entry job can fetch some serious money for you on both part time and full time basis.

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Prepare For Summer Cooling Costs With An Energy Audit

With the peak of summer just around the corner, homeowners and business owners across the country are looking for ways to decrease their energy usage and lower their utility bills. With record heat forecast with much of the United States this year, many Americans are looking for ways to lower their energy consumption under the intense heat.
At Wortman Central Air in Tulsa, Oklahoma, they’ve partnered with ONG, OG&E and PSO to provide energy saving rebate incentives to homes and businesses looking to make improvements to lower their energy usage. As the only Building Performance Institute Goldstar-Certified contractor in the state of Oklahoma, they’re well equipped to help provide affordable solutions to customers ready to lower their energy costs.

Bob Enochs, owner of Wortman Central Air, said, “People don’t often realize just how much money they waste- literally, throw out the window- just because they haven’t done a few simple things to help their home or business operate more efficiently. In some cases, we’ve been able to provided energy savings that exceeds the cost of any updates in the first year or two. For homeowners and businesses who care about their budget like we do, it’s really a no-brainer.”

“Energy audits are an affordable service that allow homeowners to gain insight to the areas in their home that are poorly insulated or problems within their air conditioning system,” Enochs said. “It doesn’t matter if you have a 100-year home or a brand new construction project, an energy audit is a fantastic way to discover your best path to savings. And, since we partner with all of the major utility companies on rebate incentives, you can really maximize your cost savings in a hurry.”

Diagnosing trouble areas of the home with an energy audit from Wortman Central Air will give customers exact reason their home’s air conditioning isn’t working at a peak energy-efficient performance. There is no guessing what the problem is, a certified technician will provide the exact cause, and offer a solution along with an estimate for repair. Once an issue is corrected, Wortman Central Air will run another energy audit to determine the problem with energy efficiency has been fixed.

Not only will the certified home energy auditor check for areas of the home that isn’t performing as well, but they will also provide useful advice to reducing your monthly utility bills with minor changes in daily/weekly habits. For example, running your air conditioning in the evening is less expensive during the day, so cooling your home overnight, and running fans to circulate air can reduce the energy bills. Easy recommendations for saving money this summer on utility bills can include:

Having an A/C Tune-Up Performed- A more efficient unit will require less energy to run, and simple, routine maintenance is a great way to notice quick savings.

Use an Outdoor Grill More- Oven cooking will heat the home, increasing the workload for air conditioning units. If you have people in your home who love grilled food, they’ll be happier, too.

Use Smart Thermostats- Internet-connected devices have revolutionized how people live, work and play, and using devices like a Nest thermostat is a great way to experience energy savings.

About Wortman Central Air

Wortman Central Air has been providing HVAC services to Tulsa, OK and surrounding areas since 1968. All technicians are NATE certified to ensure best service. Wortman Central Air is the only Building Performance Institute Goldstar Certified HVAC Contractors in Oklahoma. They have received an A+ rating with the Better Business Bureau as well as has excellent customer reviews.

Providing exceptional service and quality repairs and installations it is a top priority to keep residents cool in summer and warm in winter. Wortman Central Air works with several types of heating and cooling units including the top brands, Carrier, Bryant, American Standard, and Rheem. They also work together with all utility companies providing rebates on the installation of Energy Star products.

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