How Often Should I Post On My Business Blog?

Posting to your small business blog can be an issue because it takes away from other essential needs of the business. But if you are looking at your blog as a marketing tool, it does have importance. It is a part of your business just as much as anything else that you do.

Remember a business is built on the little things that you do. If you neglect one small area that can have a much larger effect in other areas. Neglecting to post on business blogs consistently is a business sin and should be corrected.

The question becomes, then, how often should you post to your blog if this is critical to your small business?

It would seem a time span may be the best answer, but really it is not. Some people will conform to a schedule and make themselves post every two days, weekly or bi-weekly because that is what they have determined to do (or have been told to do). But, this is not the best path.

It may seem that organizing your blog posts and sending them out in set intervals is a good idea, but here are some drawbacks you may want to keep in mind:

Repetition. Sometimes an action repeated at regular intervals becomes tired and predictable. Business is supposed to be predictable to a degree, but what keeps it interesting and fun? Freedom of expression will make your blog feel fresh.

Lack of Subject Matter. If you have a set time too close together, you may post whether you have anything to say or not.

Missed Opportunities. Because you have built expectations with your readers to post in set intervals of time, you may miss something an opportunity to post on an event that happens outside of you constraints. (If you do have a schedule, you can always add additional posts about such events).
Ask yourself, “What is the goal of this blog?” Believe it or not, that is important as far as frequency of posting goes. If you are posting without a clear directive, you will not understand when you have the right content to post or when it is the right time to post.

So, let’s talk about correct timing.

Content

In writing blogs, content should be king (or queen depending on who you are and what the content is). Blog posting frequency actually depends on having something to post that your readers need and want more than any other factor.

If you have been posting for a while, your readers have begun to expect a certain amount of information, your personality and value from your posts.

If you are new to blogging, then you want to draw new readers to your business blog. This only happens when those people find some value in your posts and take their decidedly precious time and visit you. Don’t muddy that up by lowering expectations. If a new reader sees that you are only blogging periodically, they may not return to read future posts.

Thousands, maybe millions, of blogs exist. You are competing with those similar to yours… online newspapers, and other sources of information. People can get helpful information anywhere, but your quality content only comes from you. Make sure that it is rich (full of meaning) and that it is worth your reader’s time.

Interest

This goes along with content but it is separate. You want to keep your readers coming, so post about things that interest them and do it in an interesting way. Maybe there has been some big event whose content you can relate to your niche. Just rehashing a story does nothing for your blog or business. Tell the audience how the story relates to you and why you have decided to post about it. But, mainly, don’t make it boring.

People have a lot to pry their eyes away these days with all the leisure and business activities that can engage them. Many people are constantly on social media because they want that type of content; it is also a great way to disseminate information to a select group. Video games, television, outdoor activities (to a lesser extent these days) and others forms of distraction take people away from your blog, unless they are interested enough to put aside other things to read it. So, post stories of interest when they come up and make your post catchy. This will make your audience want to read more in the future.

Engagement

This may sound a bit like interest, but there are ways that you can engage your readers that you may not have thought of. Staying with the topic of posting frequency, this means that you need to be consistent. Your readers will come to trust you and if you take a two month, unexplained hiatus, they will trust you less. This does not go against my advice regarding not setting a schedule. No, this means that you need to make sure and keep up with your readers’ expectations.

If you want to become a part of your audience’s routine, you need to have valid content that interests and engages. Your audience will be more engaged if you don’t completely abandon them.

Consistency

If your audience has come to expect a blog post from you either daily, weekly, monthly or whenever it may be, make sure you give them what they want. In other words, don’t blog just to be blogging because you feel like you should be on a schedule… blog to give your readers what they have grown to be accustomed to. It is a great way to keep up their trust in the, “know, like, and trust,” factor that we all know is so important in online content marketing (actually, in any type of marketing).

Remember that the first rule is always the best – Always make sure that you have adequate blog content that is worthy of a post. Then make sure that when you do post, that you are interesting. Third, ensure that you post enough to keep your readers engaged and “with” you. And fourth, make sure you are blogging consistently based on your audience’s expectations no matter how often you decide to write.

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Discover Why You Should Start Business Blogging Today!

Small business owners, especially those that deal largely in internet sales, need to use marketing techniques that draw a specific brand of customers. More than ever before, this means that people across the globe can purchase small businesses’ services or products no matter where they call home. The old term is “cottage industry” and it has become a reality for many business hopefuls. Because of this, small businesses can be more targeted in who they try to reach. Sales are going to happen because the market has expanded to billions of online purchases. Despite size, you can compete with anyone these days.

But, what does that have to do with business blogging?

We all understand that sales is not a part of blogging. Many different gurus have warned against this trend as people see those types of blogs as infomercials. Who wants to start reading something enjoyable only to find that they are being courted for a sale? No one. A business blog is about connecting with prospects and customers; it is about sharing yourself rather than your service and/or product.

How do you separate the two?

Sure, the blog is still a part of your marketing effort. It doesn’t matter how you do it, marketing is all about getting your name out there to the right people. A blog does that. Humans are relational animals… we run in packs. No one wants to be a lone wolf (or at least 99% of people don’t) because it is innate that we seek out others to connect with. That is why a blog is part of your marketing strategy whether you formally recognize it as part of that business element or not.

People will buy from you when they trust you. They will only trust you when they know you.

Take a large company like Walmart as an example. When you first realized that there was such a store, you probably heard from friends. Need an inexpensive tire, clothes for the kids, a shotgun, groceries? You can buy it at Walmart. The reason people trust Walmart is because they know through experience that they will be able to get what they need there. The same logic can be applied to any business.

Sure, you’re not in the same business as Walmart, but giving the customer what they need is the biggest part of the job. When you write a blog, you are selling yourself. Hopefully you are not making any overt attempt to sell something with your blog, but you are selling with your blog nonetheless. Your blog is about you and it is you that the prospect and customer want to know.

A blog is like a journal, in some respects, that discusses a particular expertise. Writers like to read blogs from other writers who have been successful. Carpenters like to read home improvement blogs. Online coaches will likely read successful small business blogs, marketing blogs, etc. These sites are not about sales, they are about giving. The blogger gives the reader something for free. It may be a piece of advice, information on a task they want to know how to do themselves, or how to run their business, etc. Whatever the blog is about, it is also about forging a relationship.

A blog is a conversation. You are not going to write something that may take hours of thought and excruciating time spent at a desktop hoping that no one reads what you upload. The idea is to have others read what you are saying in the hopes that you can connect with someone else. This connection may lead to sales or not, but it will give you something valuable.

So, why do you as a small business owner need a blog?

Yes, the relationship part is necessary, but there have to be other reasons as well. You are busy and writing a blog post and marketing it even twice a month can be time consuming. It takes away time that you could be actually producing, bringing in sales, providing services to clients or sending products to customers. Why should you take time out of your busy day to write a 500+ word article for your audience?

It gives you a chance to give back. You may have an opinion from your expertise that others need to know about. You may understand something on a level others do not. By giving back, you make yourself and others better.
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.
~ Seth Godin

It can actually increase sales. Even if you never mention your company or the services or products you sell, some people will be interested enough in you to seek you out. This can lead to a deeper relationship and a loyal customer.

It gives you a better voice. Some people can write and others can’t. It is just a fact of life that people have different talents. So maybe you don’t believe you have anything to offer. Well, get someone to polish it up, but get your voice out there. You have something unique to offer the world. Also, you can improve your thought processes by doing it.
Small business owners need to use everything at their disposal to draw people to them. It is easier today because of the internet, but people will not know your name if you are not out there revealing yourself. Make them aware of you, create some lasting relationships… start business blogging today!

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Simple Ways To Kick Start Your Small Business Blog In 2016

Yep I know you hate hearing or reading about it and I know you keep telling yourself you’ll make a start someday, but if you haven’t done it by now then you’ll be waiting a long old time for someday to come!

A blog for your small business is a great way to connect with your customers on a whole new level, promote customer interaction and increase customer loyalty.

OK, so let’s imagine you’re committed to starting a blog for your small business, how do you create content? how do you even get people to come and check out your content and keep them coming back to visit regularly?

Let’s dive straight in!

Kick Start Your Small Business Blog With These 5 Tips

1. Just do it!

The first step of kick starting your small business blog is to actually create one! Ta da… What the? Yes that’s right, stop putting it off for another week or another month or year even and get the job done now, today.

2. Create a content strategy.

Next you’ll need a content development strategy, so you’ll need to figure out who will actually be creating content for your small business blog, will it be you or will you outsource?

What types of content do you want to post on your business blog? For example, do you want to share news on your latest products, projects and innovations?

Do you want to share tips on how to use your products or services more effectively?

Do you want to use a blog to make important announcements and promote special events?

Do you want to share news on special promotions and offers? The list is endless, but the key is to create an effective content creation strategy where you’ll be able to add valuable resource to your blog on a regular basis.

Avoid making the silly mistake of just adding content for the sake of adding content, or using a blog to post silly sales pitches repeatedly.

Avoid writing too many unhelpful self-promo posts that just talks about how great your products and services are and nothing else, or worst still, posting embarrassing photos of your staff at the company Christmas party! Instead focus on adding real value, real useful content and building an audience first.

A great way to decide what content to put together for your small business blog is to create an email marketing campaign asking your audience “hey we’re launching our new blog, what types of stuff would you like to see us write about?”, or if you have a Facebook page for your business, check to see what kinds of content people are engaging with the most.

3. Get experts in to help you.

What I mean by experts is ‘guest writers’ that are currently writing for other blogs in similar industries to come and add value and a new perspective to the content on your business blog. Whether you’re blogging for business or not, finding the right kinds of contributors can be really beneficial in helping you to kick start your blog.

4. Give your clients the option to signup to your blog newsletter.

Create a fresh email list then consider adding a ‘subscribe to blog newsletter’ call to action or button to your checkout pages, website home page or client emails. There are many other more effective ways to capture email leads for your blog, and this is one very effective way to build a targeted audience for your small business blog as well as increase customer loyalty.

Once again if you have a Facebook page for your business, encourage clients to visit and like your page via your blog, this again promotes customer loyalty.

5. Walk before you can run.

What ever you do, don’t expect to achieve massive results quickly as a result of starting a blog for your small business today. Creating content and building readership takes time, so as the saying goes, walk before you can run. Small business blogging has many benefits to your business.

So I hope this is enough to help inspire you to start blogging for your business in 2016 and beyond, and if you already have, I hope you take action today and use the tips to kick start your small business blog in the right direction.

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Why Have Personal Blogs Lost Their Popularity To The Business Blogs?

Personal blogs were established for the sole purpose of individuals writing about their feelings, opinions and even sharing their life stories. These blogs became highly popular among many people. Over time, search engines like Google lapped up blog posts because people created them in droves. They started ranking higher than websites.

When business owners discovered this, they developed an insatiable hunger to crawl and index through blogs of their own. It was the most reliable way to practice content marketing. This presented the opportunity to get a word out about their different products and services. Granted, they enjoyed better rankings and with the passing of time, personal blogs fizzled out.

Needless to say, entrepreneurs had a hunger to succeed and meet monthly or yearly targets. This motivated them to work religiously on their business blogs.

Here are a few reasons why personal blogs lost their popularity to business blogs:

The social media took over

With the emergence of social networks such as Facebook and Twitter, many people did not want to spend hours reading personal blogs when they could simply interact with each other over social media. Unfortunately, the emergence of these networking sites declared the demise of personal blogging as a whole. The observations and gripes that were bread and butter of personal blogging could be pithily condensed into 100 characters as status updates. Individuals preferred to only read business blogs, where they could learn more about a business and find out the impact its products or services could have in their lives.

Better blogs emerged

Other new platforms found ways to reach the itch that personal blogs used to scratch for many of us. Sites such as Medium and The pool offered a profusion of excellent, personal and thoughtful stories. They also offered an abundance of business ideas. Therefore, on these polished blogs, individuals could enjoy a personal story and still get the best tips on how to invest wisely.

Personal blogs quickly reached the end of their life cycle

Business blogs never get old. They keep the business-minded individuals interested and offer new ways on how to constantly better their lives with a variety of products and services. Content marketing through blogs is the best way for businesses to succeed. However, personal blogs quickly reach the end of their life cycle. Those which chronic a particular life arc such as divorce or relationship advice reached a natural end. The reality is that circumstances change, children grow older, women get remarried and privacy becomes more important. On the other hand, business blogs find new ways to keep going.

With the increasing popularity of business blogs, writing a blog should become a norm for all entrepreneurs. It is a perfect way for target clients to understand more about the business and for the business to practice content marketing at minimal costs. It also allows for good inbound marketing. According to statistics, 60% of businesses acquire more customers through blogging. Unfortunately, personal blogs may not experience a resuscitation. They have passed the pluton.

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